Jostens: Sr. UX Designer, August 2025 to April 2026

• Lead Product Design & Prototyping: Translated complex stakeholder requirements into high-fidelity Figma prototypes and development-ready assets, owning the product vision from concept to final UI specifications.

• E-commerce Experience Redesign: Spearheaded the redesign of the JPIX platform, optimizing landing pages and user flows through iterative prototyping and cross-functional alignment.

• Evidence-Based Design Synthesis: Analyzed competitive landscapes and synthesized customer service feedback to drive user-centric design improvements.

• Scalable Design Systems: Architected a comprehensive Figma design system and brand guidelines, implementing reusable components that increased visual consistency and development efficiency.

• Success Outcome: Delivered a high-fidelity, consumer-vetted e-commerce architecture on a compressed timeline, providing a scalable Figma framework that reduced design-to-development friction and established a permanent UX roadmap for the JPIX platform.

Bluestem Brands (Orchard Brands division): UX Designer, April 2021 to February 2025

• Completed the transition of three e-commerce sites (Blair, Appleseed’s, and Damon’s & Drapers) to the Salesforce platform on time and on budget. Updated the UI/UX; conversion rates reached their highest levels.

• Worked with consultants to build new design systems in Figma, with an extensive component library that kept all three brands consistent.

• Redesigned the product detail page; a 10-day A/B test lifted conversion from about 6% to 10% and the design was rolled out to all customers.

• Designed and specified a step-by-step checkout after months of stakeholder reviews. Development was underway when the company closed.

• Rapidly prototyped solutions in Figma through user flows, wireframes, and prototypes to increase sales and customer satisfaction.

• Created a loyalty/rewards program to drive more sales and more frequent returns per customer. Registered users passed 500k and became the company’s most valuable customers.

• Worked closely with BAs, Product Owners, and developers in an agile environment: daily stand-ups, backlog refinement, story creation, and sprint reviews.

Securian Financial, Content Strategist, October 2020 to January 2021

• Created information architecture detailing the proposed location of content on multiple websites.

• Recommended high-level content edits. Provided standards for content presentation.

• Inventoried and compared content on internal and external websites to eliminate redundancy.

UX Design Student, Prime Digital Academy, April 2020 to August 2020

MN Art Gallery

• Designed a regional online art marketplace where professional artists can market and sell their art directly to the consumer.

• Prototyped, via Sketch and Axure, a set of touchpoints between artist and consumer, social media, physical spaces and digital.  

• UX components: Artist & Collector Surveys, Competitive Audit, Journey Map, Interactive Prototype, User Personas

Yeeyo Boutique Online Store

• Designed an online presence for the store to help with current challenges to in-person shopping as a result of Covid-19.

• Created a style guide with a new logo, branding, and consistent and appealing visual design.

• UX components: Competitive Audit, Journey Map, Interactive Prototype, User Personas, Usability Studies, eCommerce Solution.

Freelance UX & Graphic Design, 2017 to 2020

• Art Resources: Updated design and production for corporate literature and websites. 

• University of Florida: Provided design, codes and editing for the alumni magazine and email newsletter. 

• Twin Cities Quorum: Created digital and print marketing for local non-profit.

Voya Financial, UX Designer, 2011-2016

• UX Designer for Voya Presents, a proprietary insurance software tool, rated as one of the top 10 industry illustration software packages. Created wireframes, prototypes, and performed usability testing before launch.

• Linked data on the agent, their clients, stock market information, news, training, and marketing materials as a one-stop shop for 2100 agents nationwide.

• Drove outcomes in collaboration with developers, product managers and sales leaders to define requirements for enhancements and new tools that resulted in new product sales.

• Managed timelines, task completions, and dependencies for the Voya Retirement Journey iPad app, which launched on time and on budget to 2,100 financial advisors.

Minnesota Public Radio, Digital Program Marketing, 2009-2011

• Collaborated with marketing to keep web sites, e-mail communications and social media aligned in promoting their national radio programs such as “A Prairie Home Companion,” and “The Splendid Table.”

• Created and distributed weekly marketing emails to obtain sales of merchandise from “Pretty Good Goods.” Outcomes increased MPR digital revenues by 22%.

• Supported fundraising by creating online ads for local and regional funders.

Ameriprise Financial, Minneapolis, Minnesota, 1996 to 2009

• Two-time Chairman’s Award for Excellence winner for UX design of interactive shopping tools and employee onboarding platforms.

• Led redesigns that increased lead generation by 30% and saved $75k annually in print/distribution costs.